Salesforce vs Zoho CRM
Pricing and features verified in July 2026. Which one fits, based on your team size and how you sell.
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Salesforce
Via integrationThe enterprise CRM benchmark
Price from: USD 25 per seat/month
Zoho CRM
Via integrationFull-featured CRM at an affordable price
Price from: USD 14 per seat/month
Our verdict
Zoho CRM is Salesforce's eternal challenger, and on price there is no debate: Zoho's Enterprise costs USD 40 per user per month billed annually versus USD 175 for Salesforce's Enterprise, and Zoho also gives away up to 3 users on its free plan. Salesforce answers with the deepest ecosystem on the market, AppExchange, and a customization capacity that justifies its position as the enterprise benchmark.
For the vast majority of Spanish-speaking small and mid-sized companies, Zoho CRM delivers 80% of the capabilities for less than a quarter of the price. Salesforce earns its premium when there are large teams, regulated processes, and a need for corporate integrations few vendors can sustain.
Salesforce and Zoho CRM side by side
| Feature | Salesforce Visit Salesforce | Zoho CRM Visit Zoho CRM |
|---|---|---|
| Price from | USD 25 per seat/month | USD 14 per seat/month |
| Free plan | ||
| Free trial | n/a | 15 days |
| Via integration No nativo en Sales Cloud base; requiere Service/Marketing Cloud Engagement o terceros | Via integration Canal nativo (Business Messaging) en ediciones altas, a confirmar; terceros (Wati, etc.) en el resto | |
| Email sync | ||
| Automations | ||
| Custom pipelines | ||
| Mobile app | ||
| Public API | ||
| Reports and dashboards | ||
| Spanish interface | ||
| Portuguese interface |
How much would it cost your team?
USD 125per month
on the Starter Suite plan · Único plan con opción de facturación mensual
USD 70per month
on the Standard plan
USD list prices verified in July 2026. They can change: always confirm on the official site.
Pros and cons
Salesforce pros
- The most complete CRM in the enterprise market, with five plan tiers to scale through
- An accessible Starter Suite: USD 25 per user per month, the only plan with a monthly billing option
- Enterprise-grade automations, pipelines, reporting, email, and a public API
- Interface in Spanish and Portuguese
Salesforce cons
- WhatsApp is not native in base Sales Cloud: it requires Service or Marketing Cloud Engagement, or third parties
- Except for Starter, every plan requires annual billing
- Prices scale fast: Enterprise at USD 175, Unlimited at USD 350, and Agentforce 1 Sales at USD 550 per user per month
- No free plan and no standardized trial published on its pricing page
Zoho CRM pros
- Free plan for up to 3 users
- Standard from USD 14 per user per month with annual billing
- Five editions to scale through: from Standard to Ultimate (USD 52 annual)
- Interface in Spanish and Portuguese
- 15-day free trial on the paid plans
Zoho CRM cons
- The native WhatsApp channel (Business Messaging) is reserved for the top editions; on the rest you have to rely on third parties such as Wati
- The gap between annual and monthly billing is significant: Standard goes from USD 14 to USD 20
- With five different editions, choosing the right plan requires carefully comparing what each one includes
Frequently asked questions
›How much does Salesforce cost?
The Starter Suite costs USD 25 per user per month and is the only plan with a monthly payment option. It is followed by Pro Suite at USD 100, Enterprise at USD 175, Unlimited at USD 350, and Agentforce 1 Sales at USD 550, all per user per month with annual billing.
›Does Salesforce integrate with WhatsApp?
Not natively in base Sales Cloud. To get WhatsApp you need to add Service Cloud or Marketing Cloud Engagement, or turn to third-party integrations.
›Does Salesforce have a free plan?
No, Salesforce does not offer a free plan. Its entry option is the Starter Suite at USD 25 per user per month.
›How much does Zoho CRM cost?
Zoho CRM has a free plan for up to 3 users. Paid plans range from Standard (USD 14 per user per month with annual billing) to Professional (USD 23), Enterprise (USD 40), and Ultimate (USD 52). Paying month to month, Standard costs USD 20.
›Does Zoho CRM integrate with WhatsApp?
Yes. It offers a native WhatsApp channel (Business Messaging) in its top editions, and on the other plans you can connect through third-party integrations such as Wati.
›Does Zoho CRM have a free plan?
Yes, Zoho CRM includes a free plan for up to 3 users. The paid plans can also be tried free for 15 days.