HubSpot vs Salesforce
Pricing and features verified in July 2026. Which one fits, based on your team size and how you sell.
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HubSpot
Via integrationAll-in-one CRM with a free plan
Price from: USD 7 per seat/month
Salesforce
Via integrationThe enterprise CRM benchmark
Price from: USD 25 per seat/month
Our verdict
The two giants of CRM, with very different entry points. HubSpot offers a free plan (2 users) and a promotional Starter at USD 7 per user per month; then Professional at USD 90 with a mandatory USD 1,500 onboarding fee and Enterprise at USD 150 with USD 3,500. Salesforce has no free plan: it runs from USD 25 (Starter Suite, the only tier with monthly billing) to USD 100, 175, 350, and 550 per user per month. In both, WhatsApp requires additional modules or third parties.
For small and mid-sized companies that value fast adoption, a friendly interface, and starting for free, HubSpot is the natural choice. Salesforce pays off in corporations with custom processes, dedicated admins, and a need for deep customization; there its ceiling is higher than HubSpot's, and so is its cost.
HubSpot and Salesforce side by side
| Feature | HubSpot Visit HubSpot | Salesforce Visit Salesforce |
|---|---|---|
| Price from | USD 7 per seat/month | USD 25 per seat/month |
| Free plan | ||
| Free trial | n/a | n/a |
| Via integration Inbox nativo solo con Marketing/Service Hub Professional o superior; terceros vía marketplace en cualquier plan | Via integration No nativo en Sales Cloud base; requiere Service/Marketing Cloud Engagement o terceros | |
| Email sync | ||
| Automations | ||
| Custom pipelines | ||
| Mobile app | ||
| Public API | ||
| Reports and dashboards | ||
| Spanish interface | ||
| Portuguese interface |
How much would it cost your team?
USD 35per month
on the Sales Hub Starter plan · Promocional en la página oficial (jul-2026); precio de lista USD 15
USD 125per month
on the Starter Suite plan · Único plan con opción de facturación mensual
USD list prices verified in July 2026. They can change: always confirm on the official site.
Pros and cons
HubSpot pros
- A genuinely free plan for up to 2 users, with no time limit
- Sales Hub Starter from USD 7 per user per month with annual billing (promotional price; list price USD 15)
- All-in-one platform: email, automations, pipelines, reporting, and a public API
- Interface in Spanish and Portuguese
HubSpot cons
- Sales Hub Professional requires a mandatory one-time onboarding fee of USD 1,500 (USD 3,500 on Enterprise)
- The price jump from Starter to Professional is steep: from USD 7 to USD 90 per user per month
- The native WhatsApp inbox only arrives with Marketing or Service Hub Professional or higher
Salesforce pros
- The most complete CRM in the enterprise market, with five plan tiers to scale through
- An accessible Starter Suite: USD 25 per user per month, the only plan with a monthly billing option
- Enterprise-grade automations, pipelines, reporting, email, and a public API
- Interface in Spanish and Portuguese
Salesforce cons
- WhatsApp is not native in base Sales Cloud: it requires Service or Marketing Cloud Engagement, or third parties
- Except for Starter, every plan requires annual billing
- Prices scale fast: Enterprise at USD 175, Unlimited at USD 350, and Agentforce 1 Sales at USD 550 per user per month
- No free plan and no standardized trial published on its pricing page
Frequently asked questions
›How much does HubSpot cost?
HubSpot has free tools for up to 2 users. Sales Hub Starter costs USD 7 per user per month with annual billing (current promotion; list price is USD 15), Professional USD 90, and Enterprise USD 150. Professional also adds a mandatory one-time onboarding fee of USD 1,500.
›Does HubSpot integrate with WhatsApp?
Yes, but the native WhatsApp inbox is only available with Marketing Hub or Service Hub Professional or higher. On any plan, even the free one, you can connect WhatsApp through third-party marketplace integrations.
›Does HubSpot have a free plan?
Yes. HubSpot offers free CRM tools for up to 2 users with no time limit, making it one of the simplest ways to get started with a CRM without paying.
›How much does Salesforce cost?
The Starter Suite costs USD 25 per user per month and is the only plan with a monthly payment option. It is followed by Pro Suite at USD 100, Enterprise at USD 175, Unlimited at USD 350, and Agentforce 1 Sales at USD 550, all per user per month with annual billing.
›Does Salesforce integrate with WhatsApp?
Not natively in base Sales Cloud. To get WhatsApp you need to add Service Cloud or Marketing Cloud Engagement, or turn to third-party integrations.
›Does Salesforce have a free plan?
No, Salesforce does not offer a free plan. Its entry option is the Starter Suite at USD 25 per user per month.