HubSpot vs Zoho CRM
Pricing and features verified in July 2026. Which one fits, based on your team size and how you sell.
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HubSpot
Via integrationAll-in-one CRM with a free plan
Price from: USD 7 per seat/month
Zoho CRM
Via integrationFull-featured CRM at an affordable price
Price from: USD 14 per seat/month
Our verdict
Both are full CRMs with a free plan, but the money tells another story. Zoho CRM gives away up to 3 users and scales gently: Standard at USD 14 and Enterprise at USD 40 per user per month billed annually. HubSpot gives away up to 2 users and its promotional Starter costs USD 7, but the jump to Sales Hub Professional is abrupt: USD 90 per user plus a mandatory USD 1,500 onboarding fee.
If budget rules and you want enterprise features without surprises, Zoho CRM delivers more for less at every step. If you value the user experience, the marketing ecosystem, and plan to stay for years, HubSpot justifies its premium, as long as you know what it will cost when the team grows.
HubSpot and Zoho CRM side by side
| Feature | HubSpot Visit HubSpot | Zoho CRM Visit Zoho CRM |
|---|---|---|
| Price from | USD 7 per seat/month | USD 14 per seat/month |
| Free plan | ||
| Free trial | n/a | 15 days |
| Via integration Inbox nativo solo con Marketing/Service Hub Professional o superior; terceros vía marketplace en cualquier plan | Via integration Canal nativo (Business Messaging) en ediciones altas, a confirmar; terceros (Wati, etc.) en el resto | |
| Email sync | ||
| Automations | ||
| Custom pipelines | ||
| Mobile app | ||
| Public API | ||
| Reports and dashboards | ||
| Spanish interface | ||
| Portuguese interface |
How much would it cost your team?
USD 35per month
on the Sales Hub Starter plan · Promocional en la página oficial (jul-2026); precio de lista USD 15
USD 70per month
on the Standard plan
USD list prices verified in July 2026. They can change: always confirm on the official site.
Pros and cons
HubSpot pros
- A genuinely free plan for up to 2 users, with no time limit
- Sales Hub Starter from USD 7 per user per month with annual billing (promotional price; list price USD 15)
- All-in-one platform: email, automations, pipelines, reporting, and a public API
- Interface in Spanish and Portuguese
HubSpot cons
- Sales Hub Professional requires a mandatory one-time onboarding fee of USD 1,500 (USD 3,500 on Enterprise)
- The price jump from Starter to Professional is steep: from USD 7 to USD 90 per user per month
- The native WhatsApp inbox only arrives with Marketing or Service Hub Professional or higher
Zoho CRM pros
- Free plan for up to 3 users
- Standard from USD 14 per user per month with annual billing
- Five editions to scale through: from Standard to Ultimate (USD 52 annual)
- Interface in Spanish and Portuguese
- 15-day free trial on the paid plans
Zoho CRM cons
- The native WhatsApp channel (Business Messaging) is reserved for the top editions; on the rest you have to rely on third parties such as Wati
- The gap between annual and monthly billing is significant: Standard goes from USD 14 to USD 20
- With five different editions, choosing the right plan requires carefully comparing what each one includes
Frequently asked questions
›How much does HubSpot cost?
HubSpot has free tools for up to 2 users. Sales Hub Starter costs USD 7 per user per month with annual billing (current promotion; list price is USD 15), Professional USD 90, and Enterprise USD 150. Professional also adds a mandatory one-time onboarding fee of USD 1,500.
›Does HubSpot integrate with WhatsApp?
Yes, but the native WhatsApp inbox is only available with Marketing Hub or Service Hub Professional or higher. On any plan, even the free one, you can connect WhatsApp through third-party marketplace integrations.
›Does HubSpot have a free plan?
Yes. HubSpot offers free CRM tools for up to 2 users with no time limit, making it one of the simplest ways to get started with a CRM without paying.
›How much does Zoho CRM cost?
Zoho CRM has a free plan for up to 3 users. Paid plans range from Standard (USD 14 per user per month with annual billing) to Professional (USD 23), Enterprise (USD 40), and Ultimate (USD 52). Paying month to month, Standard costs USD 20.
›Does Zoho CRM integrate with WhatsApp?
Yes. It offers a native WhatsApp channel (Business Messaging) in its top editions, and on the other plans you can connect through third-party integrations such as Wati.
›Does Zoho CRM have a free plan?
Yes, Zoho CRM includes a free plan for up to 3 users. The paid plans can also be tried free for 15 days.