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The best HubSpot alternatives

If HubSpot does not fit your budget, language or WhatsApp workflow, these are the options worth a look, with data verified in July 2026.

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About HubSpot

HubSpot is the best-known all-in-one CRM on the market and a common entry point thanks to its free tools for up to 2 users, with an interface in Spanish and Portuguese.

For teams in Latin America and Spain it makes sense when you want a platform that grows from free tools into sales, marketing, and service in one place. Just keep in mind: the jump to the Professional plans comes with a steep cost and a mandatory onboarding fee.

HubSpot pros

  • A genuinely free plan for up to 2 users, with no time limit
  • Sales Hub Starter from USD 7 per user per month with annual billing (promotional price; list price USD 15)
  • All-in-one platform: email, automations, pipelines, reporting, and a public API
  • Interface in Spanish and Portuguese

HubSpot cons

  • Sales Hub Professional requires a mandatory one-time onboarding fee of USD 1,500 (USD 3,500 on Enterprise)
  • The price jump from Starter to Professional is steep: from USD 7 to USD 90 per user per month
  • The native WhatsApp inbox only arrives with Marketing or Service Hub Professional or higher

HubSpot alternatives

Pipedrive

Via integration

Visual pipeline CRM for sales teams

Price from: USD 14 per seat/month

Zoho CRM

Via integration

Full-featured CRM at an affordable price

Price from: USD 14 per seat/month

monday CRM

Via integration

Visual CRM built on the monday platform

Price from: USD 12 per seat/month

Freshsales

Native

CRM with built-in AI and WhatsApp

Price from: USD 9 per seat/month

Close

Via integration

CRM built for outbound sales and calling

Price from: USD 9 per seat/month

noCRM.io

Via integration

Lead management without the busywork

Price from: USD 12 per seat/month

Clientify

Native

CRM and marketing with WhatsApp for LATAM and Spain

Price from: USD 39 per account/month

Kommo

Native

Conversational CRM with official WhatsApp on every plan

Price from: USD 15 per seat/month

Salesforce

Via integration

The enterprise CRM benchmark

Price from: USD 25 per seat/month

Whaticket

Native

Multi-agent WhatsApp inbox with chatbot

Price from: USD 39.20 per account/month

ManyContacts

Native

Multi-agent WhatsApp with sales funnels

Price from: USD 53 per account/month

Simla.com

Native

Messaging CRM on the official WhatsApp API

Price from: USD 79.20 per account/month

Frequently asked questions about HubSpot

How much does HubSpot cost?

HubSpot has free tools for up to 2 users. Sales Hub Starter costs USD 7 per user per month with annual billing (current promotion; list price is USD 15), Professional USD 90, and Enterprise USD 150. Professional also adds a mandatory one-time onboarding fee of USD 1,500.

Does HubSpot integrate with WhatsApp?

Yes, but the native WhatsApp inbox is only available with Marketing Hub or Service Hub Professional or higher. On any plan, even the free one, you can connect WhatsApp through third-party marketplace integrations.

Does HubSpot have a free plan?

Yes. HubSpot offers free CRM tools for up to 2 users with no time limit, making it one of the simplest ways to get started with a CRM without paying.