HubSpot vs Kommo
Pricing and features verified in July 2026. Which one fits, based on your team size and how you sell.
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HubSpot
Via integrationAll-in-one CRM with a free plan
Price from: USD 7 per seat/month
Kommo
NativeConversational CRM with official WhatsApp on every plan
Price from: USD 15 per seat/month
Our verdict
HubSpot is an all-in-one platform that starts free (2 users) and gets expensive as it scales: Sales Hub Professional costs USD 90 per user per month plus a mandatory USD 1,500 onboarding fee, and its native WhatsApp inbox requires Marketing or Service Hub Professional. Kommo is a conversational CRM that includes the official WhatsApp API in every plan, from USD 15 per user per month (Base), with the downside of billing a minimum of six months up front.
If your team sells over WhatsApp in Latin America, Kommo gives you in its cheapest plan what costs hundreds of dollars a month to unlock in HubSpot. HubSpot is the better choice if WhatsApp is secondary and what you are after is a marketing, sales, and service ecosystem with powerful reporting.
HubSpot and Kommo side by side
| Feature | HubSpot Visit HubSpot | Kommo Visit Kommo |
|---|---|---|
| Price from | USD 7 per seat/month | USD 15 per seat/month |
| Free plan | ||
| Free trial | n/a | 14 days |
| Via integration Inbox nativo solo con Marketing/Service Hub Professional o superior; terceros vía marketplace en cualquier plan | Native API oficial de WhatsApp Business en todos los planes; plantillas, Flows, catálogos y botones | |
| Email sync | ||
| Automations | ||
| Custom pipelines | ||
| Mobile app | ||
| Public API | ||
| Reports and dashboards | ||
| Spanish interface | ||
| Portuguese interface |
How much would it cost your team?
USD 35per month
on the Sales Hub Starter plan · Promocional en la página oficial (jul-2026); precio de lista USD 15
USD 75per month
on the Base plan · Facturación mínima semestral; 1 número de WhatsApp incluido
USD list prices verified in July 2026. They can change: always confirm on the official site.
Pros and cons
HubSpot pros
- A genuinely free plan for up to 2 users, with no time limit
- Sales Hub Starter from USD 7 per user per month with annual billing (promotional price; list price USD 15)
- All-in-one platform: email, automations, pipelines, reporting, and a public API
- Interface in Spanish and Portuguese
HubSpot cons
- Sales Hub Professional requires a mandatory one-time onboarding fee of USD 1,500 (USD 3,500 on Enterprise)
- The price jump from Starter to Professional is steep: from USD 7 to USD 90 per user per month
- The native WhatsApp inbox only arrives with Marketing or Service Hub Professional or higher
Kommo pros
- Official WhatsApp Business API included in every plan, with templates, Flows, catalogs, and buttons
- Base from USD 15 per user per month, an accessible price for a conversational CRM
- Interface in Spanish and Portuguese
- WhatsApp numbers scale by plan: 1 on Base, 3 on Advanced, and unlimited on Pro
- Automations, custom pipelines, reporting, and a public API included
Kommo cons
- Minimum six-month billing: there is no month-to-month payment option
- No free plan, only a 14-day trial
- The Base plan includes a single WhatsApp number; for more you have to upgrade
Frequently asked questions
›How much does HubSpot cost?
HubSpot has free tools for up to 2 users. Sales Hub Starter costs USD 7 per user per month with annual billing (current promotion; list price is USD 15), Professional USD 90, and Enterprise USD 150. Professional also adds a mandatory one-time onboarding fee of USD 1,500.
›Does HubSpot integrate with WhatsApp?
Yes, but the native WhatsApp inbox is only available with Marketing Hub or Service Hub Professional or higher. On any plan, even the free one, you can connect WhatsApp through third-party marketplace integrations.
›Does HubSpot have a free plan?
Yes. HubSpot offers free CRM tools for up to 2 users with no time limit, making it one of the simplest ways to get started with a CRM without paying.
›How much does Kommo cost?
Kommo costs USD 15 per user per month on the Base plan, USD 25 on Advanced, and USD 45 on Pro; Enterprise is priced by custom quote. In every case the minimum billing period is six months, with no monthly payment option.
›Does Kommo integrate with WhatsApp?
Yes, it is its specialty: it includes the official WhatsApp Business API in every plan, with templates, Flows, catalogs, and buttons. The Base plan comes with 1 number, Advanced with 3, and Pro with unlimited numbers.
›Does Kommo have a free plan?
There is no free plan. Kommo offers a 14-day free trial; after that, subscriptions are billed with a six-month minimum.