HubSpot vs Pipedrive
Pricing and features verified in July 2026. Which one fits, based on your team size and how you sell.
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HubSpot
Via integrationAll-in-one CRM with a free plan
Price from: USD 7 per seat/month
Pipedrive
Via integrationVisual pipeline CRM for sales teams
Price from: USD 14 per seat/month
Our verdict
The classic SMB dilemma. Pipedrive is a focused sales CRM: visual pipeline, clear pricing from USD 14 (Lite) to USD 69 (Ultimate) per user per month billed annually, and no implementation costs. HubSpot is a platform: a free plan for up to 2 users, a promotional Starter at USD 7, but the jump to Sales Hub Professional costs USD 90 per user plus a mandatory USD 1,500 onboarding fee.
If you need a formal pipeline, forecasting, and activity reports with no surprises on the invoice, Pipedrive delivers exactly that and at a better price in the mid tiers. If your strategy unites marketing, sales, and service on a single platform and the free plan works as your way in, HubSpot wins over the long run. On WhatsApp neither stands out: both rely on integrations.
HubSpot and Pipedrive side by side
| Feature | HubSpot Visit HubSpot | Pipedrive Visit Pipedrive |
|---|---|---|
| Price from | USD 7 per seat/month | USD 14 per seat/month |
| Free plan | ||
| Free trial | n/a | 14 days |
| Via integration Inbox nativo solo con Marketing/Service Hub Professional o superior; terceros vía marketplace en cualquier plan | Via integration Vía Marketplace (TimelinesAI, Twilio, etc.), en cualquier plan pago | |
| Email sync | ||
| Automations | ||
| Custom pipelines | ||
| Mobile app | ||
| Public API | ||
| Reports and dashboards | ||
| Spanish interface | ||
| Portuguese interface |
How much would it cost your team?
USD 35per month
on the Sales Hub Starter plan · Promocional en la página oficial (jul-2026); precio de lista USD 15
USD 70per month
on the Lite plan
USD list prices verified in July 2026. They can change: always confirm on the official site.
Pros and cons
HubSpot pros
- A genuinely free plan for up to 2 users, with no time limit
- Sales Hub Starter from USD 7 per user per month with annual billing (promotional price; list price USD 15)
- All-in-one platform: email, automations, pipelines, reporting, and a public API
- Interface in Spanish and Portuguese
HubSpot cons
- Sales Hub Professional requires a mandatory one-time onboarding fee of USD 1,500 (USD 3,500 on Enterprise)
- The price jump from Starter to Professional is steep: from USD 7 to USD 90 per user per month
- The native WhatsApp inbox only arrives with Marketing or Service Hub Professional or higher
Pipedrive pros
- Visual, customizable pipeline on every plan
- Competitive entry price: Lite plan from USD 14 per user per month with annual billing
- Interface available in Spanish and Portuguese
- Email sync, automations, reporting, and a public API included
- 14-day free trial with no commitment
Pipedrive cons
- No free plan, only a 14-day trial
- WhatsApp is not native: it requires Marketplace integrations such as TimelinesAI or Twilio
- Monthly pricing without an annual commitment climbs quickly: the Lite plan jumps from USD 14 to USD 24
Frequently asked questions
›How much does HubSpot cost?
HubSpot has free tools for up to 2 users. Sales Hub Starter costs USD 7 per user per month with annual billing (current promotion; list price is USD 15), Professional USD 90, and Enterprise USD 150. Professional also adds a mandatory one-time onboarding fee of USD 1,500.
›Does HubSpot integrate with WhatsApp?
Yes, but the native WhatsApp inbox is only available with Marketing Hub or Service Hub Professional or higher. On any plan, even the free one, you can connect WhatsApp through third-party marketplace integrations.
›Does HubSpot have a free plan?
Yes. HubSpot offers free CRM tools for up to 2 users with no time limit, making it one of the simplest ways to get started with a CRM without paying.
›How much does Pipedrive cost?
Pipedrive starts at USD 14 per user per month on the Lite plan with annual billing (USD 24 if paid month to month). The higher tiers are Growth (USD 24), Premium (USD 49), and Ultimate (USD 69), all per user per month with annual payment.
›Does Pipedrive integrate with WhatsApp?
Yes, through Marketplace integrations such as TimelinesAI or Twilio, available on any paid plan. It does not include a native WhatsApp inbox of its own.
›Does Pipedrive have a free plan?
No, Pipedrive does not have a free plan. It offers a 14-day free trial so you can evaluate any of its plans before paying.